Engagement rates

The defintion of the engagement is : total post likes + total post comments + total post saves

Here is how engagement rates are calculated

Rate DashboardsRule
ER Lifetimedetailed profile(total likes + total comments + total saves) / total followers
Engagement rate by reachMediatotal engagements per post / reach per post
Engagement rate by posts (ER post) MediaTotal engagements on a post / Total followers
Engagement rate by impressions (ER impressions) MediaTotal engagements on a post / Total impressions
Engagement rate by views (ER views) Media (videos only)Total engagements on video post / Total video views
Factored Engagement Rate Media((Total comments x 2) + total comments + total saves) / Reach per post