Engagement rates
The defintion of the engagement is : total post likes + total post comments + total post saves
Here is how engagement rates are calculated
Rate | Dashboards | Rule |
---|---|---|
ER Lifetime | detailed profile | (total likes + total comments + total saves) / total followers |
Engagement rate by reach | Media | total engagements per post / reach per post |
Engagement rate by posts (ER post) | Media | Total engagements on a post / Total followers |
Engagement rate by impressions (ER impressions) | Media | Total engagements on a post / Total impressions |
Engagement rate by views (ER views) | Media (videos only) | Total engagements on video post / Total video views |
Factored Engagement Rate | Media | ((Total comments x 2) + total comments + total saves) / Reach per post |